So, for work I’m supposed to be reading Chris Anderson’s The Long Tail, which is written in this tone that can best be described as “I am really happy to be writing this book for idiots.” Maybe that’s not fair, but I kind of feel like I’m being talked down to a little bit. I’m also not sure how much more I can learn from the book than I did in the introduction.
But we shall see.
I just think you should write like you would explain something important to your friends. I feel like Anderson is lecturing to a class of freshmen.
I find that tone a little off-putting.
Edited to Add: It’s been a long time since I’ve though so much about writing, though, and that makes me very happy.