I just wanted to point out that, when I watch the local news, I usually watch Channel 4, because it’s usually so fantastically bad and I love the funny of bad local news like that. Otherwise, I might watch Channel 5.
But, I’m going to admit that Channel 2 has come up with a gimmick that makes it nearly impossible for me not to watch them: they’ve appealed to my vanity and my love of snarky goodness by hosting the blog, Nashville is Talking.
In the vanity column is the fact that every time I post something, Nashville is Talking picks it up and I get a few folks who click over here to see what’s going on. They send me readers, how can I not love them?
And I like Brittney’s persona. She comes across as having a voracious love of information and a light sense of humor.
So, I feel invested in the blog, which, I’ll admit, has made me tune in to WKRN, even though I’m constantly disappointed that, with call letters like that, they have no one on their staff named Fieldy.
So, WKRN, kudos for successfully instilling in me a hint of brand loyalty, but jeers for not thinking farther outside the box in terms of possible synergistic relationships. Most stations would kill for the 18-35 year old demographic and you have an obvious way to reach that market and you’ve not yet exploited it. For shame.