Please Explain This To Me

Twisty links to this new PETA ad and leaves very little comment, as if it’s obvious what’s going on.

I, however, am confused.

Is this ad supposed to make me want to stop drinking milk because I realize that boobs are fun body parts used primarily to give drunken men something to look at and so taking milk from cow’s boobs denies them their inherent right to let their boobs hang out without producing milk?

Or am I supposed to be grossed out by the reminder that milk comes out of boobs and that people drink milk and it comes from a body of a real living thing how gross?!

Or is this ad secretly making a point about the Girls Gone Wild videos, that people getting that excited over what are basically baby-feeding parts, is kind of silly?

I’m really suspicious that the answer is “two,” that I’m supposed to look at this video and get that cows udders give milk like a woman’s tits can give milk and that such milk giving–one of the main purposes of boobs–is gross.

Well, fuck you, too, PETA.

[Edited to add: It’s everybody blog about PETA day!]

16 thoughts on “Please Explain This To Me

  1. I missed the point of the ad as well. However, (and PETA does this all the time) they buried an important message with overkill. The ad wasn’t clear what it was saying. Had I not known it was a PETA ad, I really would have thought they were lampooning “Girls Gone Wild” videos, which really do need serious lampooning. PETA makes it easy for people to hate them. I’m a carnivor, so I don’t feel it is unethical to eat meat. However, the food industry consolidation has caused horrible mistreatment to farm animals, in the name of increased profits. I weaned my children off milk when they were 2. Not much reason for people to drink it once they have absorbed momma’s vitamins and immunizations. I feel better about my decision knowing that commercial dairies routinely mistreat cows. Don’t even get me started on veal….

  2. That was the most degrading thing I think I’ve seen in awhile.

    I don’t know what message I was supposed to get (like you and mack, I’m confused), but the message I got was

    female breasts=udders

  3. But clearly with a hint of “Aren’t boobs gross,” right? I think that’s what you, Mack, are getting at with the “Girls Gone Wild” lampoon feel.

    As for whether to drink milk or not, a lot of cultures eat and drink things they don’t “need” to eat or drink. Milk and milk products are just one of our weird things.

  4. Between that and their lesbian make out session in times square, I dig their ads. Still think they’re a sham but i’ll watch their ads


  5. But what does it mean? What is PETA trying to tell me? That cows need the opportunity for bulls to check out their udders?

  6. I can’t figure out what they’re insinuating either, but it sure gives me a powerful thirst…

    Hmmm? Is beastiality really all that wrong? I wonder…?

    PETA really needs to reevaluate their message and audience. Better yet, maybe they should just go the hell away.

  7. Yep, Katherine nailed the syllogism in play. Sort of like their “dumb animal” campaign a couple of years ago. (Speaking of unneccessary misogyny…) I get the whole “human as a type of animal” dealio that they push, but I would love it if they quit ALWAYS using fembots as the representative “animal.” For one thing, all it does is piss off people who might otherwise have some sympathy for their position.

  8. At one point, I lived on a farm and traded my labor for a break on rent.

    The family who actually ran the farm for its rich owner kept a dairy cow. I had to learn to milk it so I could cover all the chores in case the family went away for a few days. Why else have an assistant?

    Most of us have seen milking depicted in many forms in television, movies and cartoons. It does little to prepare the city or suburb slicker for the smell of the barn or the experience of sitting down beside an enormous-appearing hairy beast, with an empty bucket and instructions to fill it with warm, fresh milk.

    I try not to let anything faze me, but as I sat there on my little stool, actually another bucket, upturned, I realized I was about to grab the nipples of an extremely large creature I had barely met.

    Prior to this, the only mammaries I had ever touched had required a certain amount of courtship. Shouldn’t I kiss her a couple of times, or something? This just seemed so abrupt, so personal. Getting slapped is nothing compared to getting brushed off with a hard hoof with, dare I say it, some beef behind it.

    The cow had no such qualms. She was used to the routine. If she felt fractious she would simply step into the bucket with a manure-covered hoof or swat me alongside the face with her encrusted tail. She didn’t care if I ever called, and she preferred hay and grain to chocolate and flowers.

    We ended up seeing each other for a little over a year.

  9. Aunt B, I didn’t get the “boobs are gross message.” And I really don’t think that was the intent, though I am at a loss to explain the purpose of the ad. Unless, the message was that we have come to worship these lush, full, and pleasantly round parts of female’s bodies, but have forgotten the fact that they have a purpose. Now I’m confused even more…sigh.

  10. But clearly with a hint of “Aren’t boobs gross,” right?

    If by “hint” you mean “sledgehammer blow to the groin” then yes.

  11. Maybe they are actually trying to make a connection with the male meat-consuming mind by trying to relate beef with the most precious thing known to the human male: sweet coed ass! Yeah baby! You know what I’m talkin’ ’bout. That’s right!

    Whooo Hoooo!

    …OK Seriously…
    What amazes me is how far off base they are. I mean, men are already seeing them as a piece of meat/prey items. It floors me that they don’t see how counterproductive this add is; not only to protecting animals, but it also encourages mysogynic attitudes in the process.

    Again… What the hell are they thinking?


    Oh. One more thing…

    That’s right, boys! Huck’s gonna be eatin’ steak t’night!

    That’s all.

  12. My problem with PETA is that I really think the whole animal rights thing is just an excuse for people to get to do stupid shit.

    Let’s walk around the meat section of Kroger naked.

    Let’s throw red paint on a fur wearing model.

    Let’s hand out to small children bloody comic books where gored-up animal are butchered by knives.

    It seems at times that PETA is nothing more than a medium for some people to indulge in the thrill, often malicious, of intentionally shocking.

  13. On a slightly related note…. who was the first person that said “See that large animal over there? I’m going to go squeeze it and drink what comes out. Maybe even let my kid drink some.”?

  14. My point was that PETA is just an excuse for porn these days. To which some might say “BFD!” To which I might say, “I’d love to chat with you about how the commodification of women degrades us all, but I’ve got a pie in the oven.”

  15. I mean, men are already seeing them as a piece of meat/prey items.

    Maybe PETA is trying to convince us that only women should be seen as pieces of meat, and that objectifying cattle that way isn’t right.

Comments are closed.