I think it’s time to talk frankly about Wynonna’s “Alli” ads. Wynonna is fucked up. I don’t say that having some great insider knowledge, because I don’t. I say that as someone who tries to pay as little attention to her as I can and even I can tell you all about her contentious relationship with her mom, her problems with men, finding out her husband was a child rapist, and her laudible efforts to reimagine herself as someone who is not fucked up every couple of years.
But let’s be frank. She’s fucked up.
She’s not fucked up because she’s fat. Her life doesn’t suck because she’s fat. She’s been fucked up for a long, long time. And taking a pill that carries as its most common side effect making you shit yourself might make her less fat, but it isn’t going to make her less fucked up.
I say this because I just want to point out how self-loathing and fucked up it is to take a pill that, if you eat wrong, will make you shit yourself, as if somehow shitting yourself is less disgusting than being fat. And yet, the premise of Wynonna’s ad campaign seems to be “Join me on this journey, in which we take this pill (that might make us shit ourselves) that will help us loose weight which will lead to us being less fucked up and more (emotionally) healthy.”
Yes, I swear, every ad I’ve seen with Wynonna in it for Alli sounds more like an ad for Cymbalta.
And I just want us all to be clear on what they’re doing–selling weight-loss as a key to emotional health–and who they’re using as the spokesperson to aid in that–Wynonna.
Shoot. It’ll probably work. But before it does, there should be just one moment where we all sit back and laugh long and hard at the audacity of that.