2. Don’t spend money that should be going to recruiting and promoting candidates on making fun of Sarah Palin.
2a. If you have a good idea for how to make fun of Sarah Palin, pass it along to some bloggers with whom you’ve fostered an amicable relationship and let the bloggers do it while you stick to recruiting and promoting candidates.
2b. Oh, that’s right. You haven’t fostered amicable relationships with bloggers.
3. Don’t rub it in the faces of candidates you don’t support that you’re willing to spend time, money, and energy on crap that will do nothing to recruit and promote candidates.
That is all.