With What Gaze Do We Look at Captain Morgan?

I probably should wait to post about this until I have my thoughts organized, but I saw a shorter version, one stripped (so to speak) of any hint of girls on the ship, on TV and have just watched this one a number of times in a row and my mind is blown. I feel like this ad encourages the viewer to take sexual pleasure in watching the Captain. And I do. I think it’s the shoulders.

But it’s weird. There are really sexy ads that play off of the fact that, of course, women who are sexually attracted to men like to look at men, but it’s often played as a joke or as a way to demean the shlub of the commercial, who you’re supposed to identify with. But a commercial that just sat back and said, basically, yeah, watch this? And which demonstrated that men also could take pleasure in watching an attractive man?

I don’t know. Something about this video seemed like something I don’t see enough of. And I don’t mean shoulders like that, though those are nice.

Maybe in the morning I’ll find all the thrusting cannons of Morgan’s ship and the impotent gunfire of the other ship funny and we can all laugh about how Morgan takes his cloths off and that, for some reason, some mysterious reason, causes the other ship to applaud. Perhaps we’ll ponder his lack of chest hair. But tonight, I’m just intrigued to see a commercial in which a man walks through a crowd, taking his cloths off, and the commercial plays it like it’s something everyone would, of course, want to keep an eye on.

2 thoughts on “With What Gaze Do We Look at Captain Morgan?

  1. Between men sleeping in lavender and Captain Morgan, I’m just overwhelmed. But in a good way.

  2. If they ever start making commercials that feature women looking sexy in the way I find women sexy, it’s going to be all youtube videos here all the time!

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