The website of Smirnoff’s they mention is a total mess. The salient details, as far as I see them, are that Smirnoff is incredibly mean to his girlfriend under the guise of defending her, he threatens to name the intern and bad-mouth her to her school unless he’s granted access to her in order to try to discredit her claims against him, and he “outs” a woman he’s come to dislike. It’s not clear if she’s actually gay or bisexual. The purpose of “outting” her (and I put the word in quotes just because it’s clearly not about what her actual sexuality is, but about making her life difficult) is, I think, to show us that she’s of bad moral character. I suppose any negative repercussions that might come about from people thinking she’s gay or bi are just icing on his bullshit cake.
In other words, he continues his approach of saying things that make him look like he absolutely does the things people accuse him of and then acting like that vindicates him.