Just Putting This Out There To Tempt the Chicagoans


One of you knows where this is, which can tell us what direction this asshole is driving into the city from, which will, in turn, tell us again what a big fat terrible friend/brother/horse dude he is. “Oh, sorry, I could never come to see you, my Clydesdale buddy. I didn’t know how to get to St Louis, even though I apparently have no trouble navigating Chicago.”

9 thoughts on “Just Putting This Out There To Tempt the Chicagoans

  1. Might could. But need a clearer view of the sign to confirm for more certain. Since I didn’t watch the SuperBowl (and even when I do try very hard to not watch the commercials), can you link me to the whole commercial and I might see something right before or after this?

  2. Only thing I can say is that I doubt the ‘Chicago’ portion of the ad was shot in Chicago. There’s nothing familiar about the street on which it was shot (which is supposedly somewhere downtown and looks like no stretch of street I’ve seen downtown). There’s also the ‘ONE WAY’ signs in the background, which aren’t at all like ours.

  3. Sam, even though it would mean admitting to how many minutes of Google map time I spent trying to find a bridge like that on Google maps with that kind of skyline that close to it, I’m going to say that I agree with you. It’s entirely possible that the ad wasn’t filmed in Chicago at all. Which is weird. They could have said “New York” or “Philly” or any of the large cities in the world that aren’t near St. Louis but have farms within easy driving distance.

  4. You’re absolutely correct about the road sign, B. It does read ’94W’ to ‘Chicago,’ which implies it must be a city somewhere along 94 that’s east of Chicago but close enough that it’s west of another noteworthy destination. That is, unless the sign is either hung there for dramatic effect or digitally altered. Then it could be anywhere. The endless mystery that is corporate fantasy! I mean, advertising!

  5. Well, I guess it could be almost anywhere along the edge of Lake Michigan (northern IN or in MI) south or east of Chicago. Even though it says “west” the highway runs both north and south in parts. But, yeah, it’s surely not even suburban Chicago. That looks the sort of bridge that always goes over water and I’ve driven many, many times from along stretches of 94W to Chicago without seeing that. But maybe his farm is near Kalamazoo? Then Chicago is much closer than St. Louis. And maybe that hitch of horses doesn’t live at Grant’s Farm. Many of the clydes don’t actually live there but are stationed in a few other cities and designated as traveling hitches for promotional purposes.

    I think we’re not supposed to be mad at him. We’re (and he) not supposed to know that the horse loves and misses him as much as he loves and misses it. I mean, it’s just a horse, right? What is just so darn awesome about Budwiser Clydesdales is that they are just so smart and make deep emotional connections, like you should to the beer!

    But it’s okay if you hate the commercial. I totally get that. The above paragraph wasn’t meant as defense but an account of their perspective. They have to lower the animal before raising it up. And we can sit here thinking that’s lame.

  6. I can say for certain, having driven it a quadrillion times, it’s no part of 94 from 80 east to Marshall. I’ve only driven the stretch between Marshall and Detroit rarely but I can’t remember there being any bridges like that on 94 in Michigan at all. The other clue is that the stretches of 94 that aren’t also something else are not very many. If .

    Oh, we’re definitely not supposed to be mad at him. I just think it’s funny to act like there’s some place he could live that was close to Chicago but somehow egregiously far from St. Louis. It makes the farmer look like a doofus.

  7. Ha ha! That’s true, B. But only inasmuch as some of us are actually aware of the geography and are critical thinkers. Ads like this aren’t meant for us, I guess. My take is that it would be better if they’d gotten the geographic details correct instead of fudging them all. In a minor sense, perhaps, the fudging makes Anheuser-Busch– which is trading on its Midwestern roots in this ad– look like it’s run by a bunch of elitist coastal slickers who couldn’t give a rat’s ass about the sensibilities of those who actually live here.

    But hey, that’s what local craft breweries are for. No need to drink corporate, mass-produced swill when I can walk to the end of the block and buy a stout that kicks Guinness* ass.


    *I like Guinness. Just sayin’.

  8. Holy shit! A beer CSA is such a good idea.

    As for the ad, it was developed by an agency with offices in New York, London, Toronto, and Amsterdam, and directed by a British dude. I guess we should be thankful they spelled Chicago right.

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