–I loathed the Budweiser Clydesdale one, even as I found myself tearing up over it. What kind of jerk lives close enough to Chicago that he can just drive in to see his old horse and it’s all emotional and they miss each other, but he never could bother to get to St. Louis? Fuck you, dude. She’s not too big for you now, you’re too small. Good thing Illinois has two state fairs so that she can just go to the DuQuoin one and not have to see him moping around the one in Springfield.
–I also loathed the Samsung ad, partially because it started out so promising. If it had been 30 seconds or a minute of Seth Rogan and Paul Rudd being assholes to each other using Samsung products, I would have loved it. But no, they had to have someone playing a douchy Samsung employee whose whole purpose was to make Rogan and Rudd feel like shit. Samsung, you want me to play with your products, show me people playing with your products. Don’t show me an employee of yours being an asshole to people who are excited about your products.
–I know this makes me old, but my only thought about the GoDaddy commercial was that the boy looked like he was, maybe, seventeen, so it was kind of creepy to see a grown woman kissing him. I knowI was supposed to be creeped out because it was a beautiful woman kissing a not-hot dude, but a.) GoDaddy, maybe you should have turned on a television once in the last 75 years and gotten a clue that we watch TV shows in which that’s the case all the fucking time, so it’s not that weird to see on TV, b.) He looked like an okay kisser, so why wouldn’t she want to kiss him? I think there’s some weird gender shit along the lines of women are sexy for men and we do sexual things only for men and not because we enjoy it. So, I think the ad is supposed to work on the level of “Ha ha, isn’t it gross that this hot chick has to kiss this guy who totally doesn’t deserve her?” As if it’s just not possible or even enter into it that she could want to.
–The Budweiser ads for their new dark whatever were terrible, but we couldn’t decide why. Just that we laughed every time they came on.
–The VW hotbox Jamaican ad was, we all agreed, racist, and probably still the most memorable in a good way one of that half.
–I was watching with men and even they thought the Audi commercial where the dude grabs a girl and kisses her and gets punched for it should have ended with either her having been the one who punched him or her calling the cops. I don’t sit at home preaching about feminism (Hard to believe, but true), so I think there’s just been enough of a change in public attitudes that such a scenario reads as alarming, not awesome. And how weird, because they could have fixed that by either, yes, having her be the one who punched him (though that wouldn’t have looked so great for their brand) or having her in the car with him at the end, like “Finally, you got that I like you. Now I’m running away with you.”
–The Farmers ad was terrific. Here’s the problem with it, as I see it. I can’t remember what damn truck it was for. But I do now know it means that there are years of Paul Harvey footage that you can, apparently, license. So, it was a really effective ad for the Paul Harvey estate.
–Also terrific was the warrior princess on a pony and the Doritos commercial with all the men at the tea party. I only wish both ads weren’t premised on, in the first case, “I married an idiot” or, in the second, “I married a bitch.” That was one nice thing about the commercial with the Flaming Lips. The whole family went on these grand adventures together without someone in the family having to be the outsider.